Login

Country
Photography of four laughing Black women with diverse natural hairstyles holding white "BLACK GIRLS RUN!" personal safety alarms against a dark studio background with a ZURI watermark
Two hands with light pink manicured nails present the Fittsafe Flutter personal safety alarm packaging against a hot pink background, revealing the white device inside featuring "BLACK GORLS RUN!" text and an SOS button
Digital image of a white Fittsafe personal safety alarm keychain featuring a 'BLACK GIRLS RUN!' logo in pink and black, an SOS button, and a coiled white USB charging cable
Photography of a young woman with natural curly brown hair outdoors at night holding a white FitSafe Black Girls RUN personal safety alarm with her face glowing against a backdrop of blurred city lights
Photograph of a young woman with curly brown hair modeling pink reflective activewear, black Hoka running shoes with pink socks, and a 'RUN!' safety alarm, leaning against an urban railing at night with a brick wall behind her
A young woman with voluminous curly hair in black FITTSAFE athletic wear with a glowing safety light, leaning on a concrete wall against a vibrant orange twilight sky
A smiling woman with curly brown hair wearing a black reflective athletic crop top, matching shorts with a reflective keychain, and black sneakers, leaning on a concrete rooftop wall against an orange twilight sky and blurred city lights
Photograph depicting a woman with curly brown hair in a bright lavender crop top and leggings with a glowing keychain, standing in a silver elevator doorway against a vibrant pink cinder block wall adorned with 'SURVEILLANCE CAMERAS IN USE' and 'NO LOITERING ANY TIME' signs
A fuchsia pink product box for a Flutter by Fittsafe personal safety alarm, displaying the Black Girls Run! logo and QR codes for quick setup and a free safety plan
Fittsafe

Zuri Personal Safety Alarm

Sale price$25.99
🤝 Limited-Edition BGR! Collaboration
A portion of every Zuri sale gives back to Black Girls RUN! — a national movement empowering women to run safely and confidently. Learn about our partnerships →
Introducing Zuri Personal Safety Alarm, a limited-edition collaboration between Black Girls RUN! and Fittsafe that's changing the game for women on the move.

Designed exclusively for women who refuse to let fear slow them down, Zuri combines bold style with life-saving protection.

  • 130 dB ear-piercing siren — activates in seconds with a double-press or pull of the string
  • Built-in flashlight — steady or blinking mode to light your path or signal for help
  • Pocket-ready design — fits your High Impact Bra, Emerge Bra, Body Sculpting leggings pocket, or clips to your keys
  • Rechargeable — always ready when you are
  • All-conditions tested — engineered to perform in cold, humidity, and varying temperatures
  • FREE customizable Safety Plan — scan the QR code included with your alarm

Safety & Sisterhood, Every Stride.
When you buy Zuri, you're not just protecting yourself, you're investing in a community. Every purchase supports Black Girls RUN! programming, events, and resources that keep women moving safely across the country.

Zuri — beauty you can feel safe in.
Pairs well with
Photography of four laughing Black women with diverse natural hairstyles holding white "BLACK GIRLS RUN!" personal safety alarms against a dark studio background with a ZURI watermark
Zuri Personal Safety Alarm Sale price$25.99